Shampure Dry Shampoo…

Shampure Dry Shampoo

The new Shampure Dry Shampoo is made up of 99.8% naturally derived ingredients, which means that unlike other dry shampoos, the formula is suitable for the most sensitive of scalps. Based on a blend of natural powders from Cassava and Oat, the product helps to absorb excess oil and impurities on the hair fibres to leave your hair feeling clean, healthy and fresh. With a calming aroma comprising of 25 pure flower and plant essences, including Organic Bergamot, Lavender, Lemon, Petitgrain and Ylang Ylang, the dry shampoo really is a treat to use; helping to balance your mind when you’re stressed out and busy!

A Unique Feature...

Traditional dry shampoos are aerosol based which can cause irritation in asthma sufferers and people with breathing difficulties. Aveda’s new Shampure Dry Shampoo is actually a propellant-free formula which mimics an aerosol but instead is powder based; this is not only better for your lungs, but does not contribute to air pollution, and means that you can carry it on board with you when you travel!

With its unique blend of natural and organic ingredients, the new Shampure Dry Shampoo helps to instantly invigorate and revive your hair when you need it most. It can be used to help extend a blow dry, refresh your hair in the morning or after a workout and give your hair the much needed va-va-voom before a night out or special event!

How to dry shampoo...

Tip the bottle upside down and return to its upright position. Turn the cap to expose the nozzle.

Lightly squeeze the bottle to puff the powder at your roots. (Be careful not to squeeze too hard otherwise you will be covered in dry shampoo! It is much easier to build-up rather than remove.) You can tip the bottle as you need in order to increase the powder flow.

Massage the powder into your scalp and style as normal. Make sure to massage in properly to ensure that the powder is evenly distributed throughout your hair.