We are pleased to introduce Aveda’s most comprehensive men’s styling product to date – the Pure-Formance Thickening Paste. This paste provides a styling solution that is 93% plant derived and which ALSO instantly thickens the hair. The Thickening Paste harnesses the power of the amla plant – a hard, round fruit that is native to India. The flesh of the amla plant has been used in ancient Ayurvedic tradition for centuries to create healthier, thicker hair.
Our male clients have consistently expressed a desire for a product that has the same fantastic grooming properties of the Pure-Formance men’s line, along with the need to address concerns about thin or thinning hair. The Thickening Paste is it! This lightweight paste is very easy to use, simply emulsify a small amount of the paste between your palms and then work through damp or dry hair from roots to ends. The power of the amla plant will coat each strand to create thickness, while natural castor wax and rice bran wax will provide your hair with both versatility and structure as you style. You will also benefit from the aromas of certified organic spearmint, lavender, and vetiver.
Since arriving on our shelves the Thickening Paste has been one of our best sellers. Come in and try it today!