HOLIDAY 2020

GIFTCARDS- holiday.jpg

$20 AVEDA GIFT

with every $100 gift card purchase*

$50 AVEDA GIFT with $200

or call St. Catharines (905) 685-0797 OR Fonthill (905) 892-979 to purchase

*Gift is redeemable for Aveda products between 12/26/20 and 3/31/21. Qualifying amount must be purchased in a single transaction. Not valid with any other offers or discounts. For online purchases, voucher will be sent to the purchaser via mail. Offer ends 12/24/20.

Storm Pocket Salon App


With the Storm Pocket Salon App from SalonBiz, you gain control of your appointments, purchase history and payments. Essentially, you are in the driver seat.

1. Download the app

2. Find your Storm Hair Group Location

3. Enter your email address that you have on file or create an account

If you are an existing customer, with an online account, once you enter your email address you are able to see products you’ve previously purchased and services you’ve had, as well as product recommendations.

You can rebook a prior appointment in the app itself by looking at your stylist’s availability, instead of calling the salon.

Once you’re at the salon, you can check in without waiting for the front desk, your service provider will receive a notification that you’ve arrived.

While you’re in the chair, you can add products to your bill and pickup at the end of your service.

At the end of the service, you can check yourself out in the app at the chair and skip the front desk entirely.

Please Note:

We are not eliminating the Front Desk Team, We are just offering another option.


Winter is OVER... Spring is HERE!

It’s official… winter is OVER!

With the passing of the spring equinox a few days ago, we can look forward to longer days, more sunshine, and wonderful warm days.

When the season changes, your hair and skin care needs change too. Today Amie, Anne Marie, and Nicole want to tell you all about our awesome Aveda products that contain SPF. Ultraviolet rays from the sun affect us all year, but as the sun becomes stronger in the coming months, it is important that we protect ourselves from it’s potentially harmful effects.

SKIN:

One of our most popular Aveda products is the Inner Light Mineral Tinted Moisturizer. With broad spectrum SPF 15 protection, this is a super versatile product that can be used all year. Our radiance-infused oil-free moisturizer is so lightweight that it feels as if you're wearing nothing, yet it gives a smooth, even finish-and helps protect your skin with our mineral-derived, broad spectrum sunscreen.

For more comprehensive sun protection, we love the Daily Light Guard Defence with broad spectrum SPF 30 protection. This product is light weight while also being highly concentrated. A few tiny drops is all you need to cover your entire face. With this product you can let nature help defend your skin's natural beauty with dual protection—UVA/UVB defense from non-chemical 100% mineral-derived sunscreen technology, plus plant-derived pollution defense. The Daily Light Guard is dermatologist-tested, non-acnegenic, and suitable for all skin types.

HAIR:

One of our favourite products is Brilliant Damage Control spray because it is the perfect product to start your style with. Not only does it help to detangle wet hair, but it is suitable for every hair type, leaving no weight or residue behind while also offering SPF and heat protection.

If you’ve had your hair coloured recently, you know how important it is to protect that investment! The sun’s rays can fade your hair colour if you don’t protect it correctly. The most versatile and day-to-day product we recommend is the Color Conserve Daily Color Protect. This leave-in treatment instantly intensifies colour radiance and seals and smooths the cuticle for increased shine.

Finally, if you’re spending lots of time at the beach or by the pool, Aveda’s Sun Care line needs to be in your beach bag. The After-Sun Hair Masque, Protective Hair Veil, and Hair and Body Cleanser all help to protect your hair from UVA/UVB rays, replace the moisture that can be stripped by salt water or chlorinated pool water, and protect hair colour from fading.

We’re huge fans of warm weather, and after this long and cold winter we can’t wait to watch the temperature rise! We hope you enjoy it as much as we will.

 

IMG_6034.JPG
IMG_6038.JPG

Help Us Help Community Care!!

Part of the Storm philosophy is to give back to the communities we serve. We are committed helping our friends and neighbours who are in need throughout the year, but especially at Christmas. During the month of December we are collecting donations on behalf of Community Care to help our fellow Niagara residents have a happy holiday season. We are collecting non-perishable food items, new unwrapped toys, and monetary donations at both our St. Catharines and Fonthill locations.

Community Care estimates that 13% of the population of St. Catharines will require access to their food services this year, and 51% of their clients are children and youth – many of whom are at risk of imminent homelessness. In addition to providing food and toys at Christmas, throughout the year Community Care helps to manage community gardens that offer access to fresh and healthy foods for vulnerable populations, they offer utilities assistance programs that help those in danger of disconnection stay warm, and last year they helped 540 young people participate in sports programs through the Canadian Tire Jumpstart program. They’ve also helped over 1100 people with their ID replacement program, which is so important for those who need to access social services or obtain employment, and they distribute over 4000 lbs of food each week. They help feed over 17,000 students in Niagara each day through their work with Niagara Nutrition Partners. They’ve also been tasked with managing the over 11,000 people who have applied for access to shelter or food services this year.

As poverty rates in Niagara continue to escalate, the needs of our community continue to grow as well. We can’t think of a better partner to support than Community Care.  You can learn more about the amazing work that Community Care does by clicking here: http://www.communitycarestca.ca/

We can all feel stretched a little thin at this time of year, but it only takes a small act of kindness to make a huge difference in someone’s life. If you’ve got an appointment coming up, please bring in a donation. If not, stop in with something to drop off so we can thank you in person!

Happy Holidays from everyone at Storm, and THANK YOU for helping us help our friends and neighbours have a happy holiday season.

IMG_4980(1).jpg
IMG_1137.JPG

Storm Salon Policies

As we work our way through one of our busiest months of the year it’s a good time to remind our fantastic clients about some of our salon policies to keep us all happy and stress-free this holiday season.

We know that pre-booking your appointments is important to you, so if you are unable to make an appointment it is also important that you let us know. We confirm your appointments with you by phone the day before, and you can also sign up for our text and email reminders. (If you’ve changed your phone number or email recently, let us know!) The reason we confirm is appointments is so that you can inform us whether or not you are still able to make it to your appointment. Life is busy – especially in December! - and we know that schedules change and unexpected things come up. We are happy to work around your schedule as much as we possibly can if you need to change a booking. Our front line associates are grateful if you can give us as much advanced notice as possible if you will not be able to come in and see us, preferably 24-48 hours.

At this time of year all of our colourists, stylists, and aestheticians have clients on their waiting list, so if you can’t make your appointment, we can easily get your space filled provided we are given enough notice. You could make someone’s day for Christmas! How awesome is that? “No shows” are not encouraged given that our salons are not in highly-trafficked pedestrian areas, and we can not rely on walk-ins to fill our schedule.

In addition, because we are so busy, it is extremely difficult and often impossible to accommodate clients who arrive late to their appointments. Traffic around our salons can be busy, and even worse at this time of year. Give yourself a little extra travel time to be sure you arrive on time. Not only will this help us run on schedule, but it will help you reduce the stress of feeling rushed. If you get here a little early you can always relax and warm up with an Aveda tea or one of our famous cappuccinos!

We’re so excited to work through this busy month with all of you! Merry Christmas and Happy Holidays from everyone at Storm!!

christmas-tree-in-snow.jpg

Winter Is Coming

As winter approaches, your hair care needs are about to change. Storm Team members Anne Marie, Amie, and Stephanie have compiled their best winter hair care tips here for you!

The key at this time of year is MOISTURE, MOISTURE, MOISTURE. Your hair needs it, you scalp needs it, your skin needs it. Start by sleeping every night with a humidifier near your bed. This will not only help your hair and your skin, but will help with the congestion and dry sinuses that so many of us experience at this time of year.

Consider investing in an ionic blow dryer. Ionic dryers will convert the water molecules in your hair more quickly, helping your hair dry faster. A faster blow dry means less static and less exposure to heat damage.

There are some fabulous Aveda products that can help you too! First and foremost, the Dry Remedy Oil needs to be your best friend. A few tiny drops on wet or dry hair will give the hair shaft an incredible amount of moisture without adding any excessive weight or greasiness. If you’ve got thicker hair the Brilliant Anti-Humectant Pomade should be in your styling arsenal, while finer haired clients should try the Light Elements Smoothing Fluid. Both products will help you to tame fly-aways and keep static at bay. Brush your hair at night before bed and spray your brush with a little Witch Hazel hairspray. The Witch Hazel spray is a non-aerosol medium hold hairspray that will also help tame static. Talk to your stylist during your next visit about which products they would recommend for you.

It’s important to brush your hair at night to help distribute the oils from your scalp down your hair shaft. If your hair is longer, sleep with it in a braid. Most people roll around in their sleep, and the friction created between your hair and your pillow will also create static. Keeping it tied back is a great way to combat this.

Use a brush that has natural boar bristles, such as The Shine Brush. The bristles help prevent static and will also redistribute oils along the hair shaft.

When you’re out during the day, keep your hair up if you’re wearing bulky scarves or sweaters. Again, this will help to minimize the friction that causes frizz and static. It’s also important to keep your hands out of your hair. Chances are, they’re dry too and they will soak up moisture from your hair.

Finally, if you find that your scalp is getting dry, come in and see us for a Pramasna scalp treatment. The treatment will exfoliate dry skin off your scalp, and will help re-balance the oil levels on your scalp. Since the Pramasana system launched earlier our clients haven’t been able to stop telling us how much they love it!

Winter Is Coming, but we’re here to help you prepare for it.

IMG_4789.JPG
IMG_4794.JPG

New Product Alert - Aveda's Texture Tonic

We are SO excited that this product is finally on our shelves and available for our clients to purchase!! Summer never needs to end when you’ve got Texture Tonic because this amazing product will help give you that beachy wave and texture that you love all year long.

The Texture Tonic is a 94% naturally derived styling spray that uses epsom salts and cane sugars to create tousled texture and flexible hold while leaving the hair touchable and infused with natural shine.

Unlike other texture or salt sprays on the market Aveda’s Texture Tonic won’t leave hair looking dull or feeling crunchy and dry. To ensure that the Texture Tonic would provide the benefits of both the salt and the sugar in the product, Aveda formulated the Tonic using epsom salt (magnesium sulfate), rather than table salt (as many other texture sprays do) because of the specific chemical make up of epsom salt. Magnesium sulfate has larger, more diffuse ions that, unlike the sodium chloride in table salt, won’t leave a crunchy texture on the hair or negate the humectant benefits of the cane sugar.

The Texture Tonic goes “beyond the beach” to enhance natural texture, revive hair for second day styling, or create a blow out with that “lived in” look that we covet.

How does it work? Magnesium sulfate helps contract and compress the hair, instantly giving you that piecey, defined texture that you’ll have after a day at the beach. Cane sugar acts as a natural humectant that leaves hair with a soft and touchable texture infused with natural shine. Finally, pullulan – a naturally derived styling polymer – helps create a tousled texture and easy, flexible hold that works with all hair types.

To use, simply apply mids to ends on damp or dry hair, run your fingers through your hair, and then use your palms to scrunch your hair into your desired texture. The beach will be with you all year long!

As always, this product will help you #SmellLikeAveda with its sweet, floral, and spicy pure-fume aroma featuring hints of citrus, certified organic ginger, ylang ylang, and clary sage.

Our stylists LOVE this product and we know you will too!!

FullSizeRender(372).jpg

New Product Alert - Aveda's Tulasara Morning Renew Creme

Introducing – The newest member of the Aveda Tulasāra skin care family – Tulasāra Renew Morning Crème.

The morning crème is basically your morning yoga ritual, but for your face. Inspired by Ayurvedic traditions and the practice of yoga, the crème will instantly brighten your skin each morning as it visibly firms, lifts, and minimizes the appearance of fine wrinkles and lines. The sunrise hours are prime for nurturing your skin,  mind, body, and spiritual health. Starting your morning with the Tulasāra Renew Morning Crème and a simple facial yoga ritual will transform your outlook for the day. Simply apply the crème to your face, neck, and decollete in the morning after using your favourite Aveda cleanser and your chosen Tulasāra Concentrate, then proceed with a facial yoga practice.

Just like traditional yoga, facial yoga increases microcirculation, relaxes muscle tension, and stimulates your morning glow. Your morning facial yoga routine can start after you’ve applied your Morning Crème and can include:

1)      Dancing ears – pinch your earlobes, pull your ears down and out. Continue up the full length of your ears, pulling out.

2)      Chin salutations – raise your chin to the sky, relax your jaw and jut out your chin. Open your mouth wide and then pucker into a kiss.

3)      Blossoming cheeks – press your lips together with your index and middle fingers. Puff your cheeks, ad widen your eyes. Relax, and repeat 2 or 3 times.

4)      Lotus eyes – close your eyes, and tightly squeeze your lids together for 5 seconds. Open your eyes, and blink rapidly. Repeat two or three times.

How does it work? Firming comes from a bio-fermented peptide which helps promote skin’s natural collagen production, and sigesbeckia. Sigesbeckia is an ingredient that has been used in ancient Ayurvedic medicine practices which helps support the skin’s extracellular matrix for a firmer and more lifted appearance with fewer visible lines and wrinkles. Brightening comes from licorice root and molasses extracts. Skin is strengthened with oleosomes and anti-oxidants derived from rice bran, vitamin E, and ginger extract. Glucosamine helps to promote cell turnover and removes dull surface cells to increase skin’s radiance and helps support skin’s ability to hydrate from within. Unlike the Tulasāra Wedding Masque, which is formulated to accelerate the healing processes your skin undergoes during sleep, the Morning Crème is formulated to protect your skin against the environmental aggressors that you encounter throughout your day.

Why will you love it? It’s 97% plant-derived and can be worn weightlessly as a day crème under your makeup. You’ll love the radiance that comes from it’s mineral-derived, light-reflecting ingredients. It provides 24 hours of moisture and is scented with a calming aroma blend of certified organic jasmine, camomile, and grapefruit. The packaging is made with 100% post-consumer recycled (PCR) polyethylene terephthalate and the carton is made with 100% PCR fiber, and is Forest Stewardship Council approved.

Feel free to ask your stylist or aesthetician about the Morning Crème during your next visit, and learn all about why we are so in love with the Aveda Tulasāra line of skin care products!

morning creme.jpg

Aveda Artist of the Month - Lakyn!!

Storm’s Aveda Artist of the month for July is Lakyn!!

Lakyn grew up in Welland and developed a love of hair early in her life, after having been inspired by her step-mom, who is a hairstylist. By age 10, she was hooked and had already chosen her career.

She started studying in the hairstyling program at Niagara College, and knew as soon as she started the program that she wanted to work at Storm. She was always inspired by the way that Storm works as a team, and that we use Aveda products. As a person who is concerned about the integrity of the environment, the sustainable way that Aveda products are manufactured, and the fact that Aveda makes one of the best colour lines on the market was a key factor in her focusing her career path on Storm.

She joined us shortly after graduating, in 2016. In a short period of time Lakyn has developed a very loyal clientele and a well-deserved reputation as one of the best ombre and balayage specialists in Niagara.

Lakyn’s clients like her meticulous consultation process, the fact that she is always honest with them about what they can achieve with their hair, and that she always makes sure that her clients leave the salon happy.

Lakyn specializes in ombre and balayage colour techniques. She likes that these looks are so natural, and that each look can be specifically tailored to each client. No two are the same, and Lakyn loves being able to use her creativity to come up with the looks that work best for her clients.

Going forward, Lakyn is excited to continue her education with more classes in colour techniques, and is eagerly accepting new clients. Call our Geneva St location today and get yourselves booked in for an experience in Lakyn’s chair!

Ombre or Balayage?

Ombre and balayage are two of the most in-demand hair colour looks at we create here at Storm. These looks are so popular because they look natural and subtle, and because – unlike traditional highlights – maintenance appointments can be spread much further apart. But what’s the difference? Confused? Let us help!

Ombre is a term that refers to the actual style, rather than a colour or technique. It comes from the French word for “shadow”, and describes the transition of a lighter shade from a darker shade. Generally, ombres work best on brunettes because it is the least subtle of all the techniques, whereas a sombre is what we would see on blondes. That technique is more subtle, hence the word sombre. Ombres will also work better if your natural hair colour is dark, because you will need fewer appointments in between to colour your roots as they grow out. Ombre colouring is more dramatic, and will need slightly more maintenance in terms of root touch ups, or bringing the light colour further up the hair shaft towards your scalp.  Ombre is kind of like colour blocking, so there won’t be dark pieces left on the bottom to help keep it natural, just a nice transition between the darker top and the lighter ends. We LOVE the ombre look – but it needs to be done right! Always, always, always trust a professional (like us!) to create this look for you.

Balayage refers to an actual technique that colourists use to apply the colour to your hair. Like ombre, balayage is also a French word, which means to paint, or to sweep. When applying the colour for a balayage, your colourist will sweep the colour through small triangle sections of the hair onto a board or foil, giving it the natural transition down into the lighter colour. Often, balayage can also be done with a free hand painting method, without the use of foils, which creates an even more natural, done-yet-undone look. In balayage, there are dark pieces left on the bottom to create dimension and a more natural look. This technique looks like natural sun-kissed highlights throughout the hair. The transition is more natural and it is less maintenance than an ombre. Balayage works really well on our clients with finer hair, because it creates the look of depth and dimension though the entire head.

Both of these looks have continued to grow in popularity over the years, and we don’t envision this trend disappearing from our colour room any time soon! All of our talented colourists are well-skilled in both of these creating both of these looks. As always, if you haven’t had colour done with us before, or if you are looking to make a change, we suggest you book in for a complimentary consultation with one of our colourists beforehand.

The picture below shows an ombre on the left (by Lakyn) and balayage on the right (by Desiree).

Aveda Artist of the Month - Hannah

Our Aveda Artist of the Month is Hannah!

Hannah describes herself as a “total hair nerd”, and her interest in hair stems from the fact that she believes that your hair is connected to your overall sense of self and well-being. It’s not rare to see Hannah scrolling through Instagram and Pinterest during her off-time (or even during her lunch break!) to keep track of the latest cuts, techniques, and trends.

Her love for hair started as a young girl, she spent her days cutting the hair on her dolls and pretending she had a salon in her bathroom. That passion lead her to being accepted to the prestigious Aveda Institute in Calgary. After graduating in 2012 she worked at Diva Salon in Calgary as a dual stylist and colour specialist while continuing her education with classes with Jon Reyman, DJ Muldoon, and Jeffery Scott. Recently she took advanced styling classes with Frank Rizzeri and Alan Ruiz, along with a 5 day course at Vidal Sassoon in women’s precision cutting. Hannah joined Storm last year and since then has been collecting a loyal clientele.

Right now Hannah’s favourite trends include hair that has a “lived in” look. Cuts that aren’t fussy and that look great not just when you leave her chair, but when you’re at home and styling your hair yourself. Lately she’s been doing lots of long bob cuts with texture, and short hair cuts like pixies and short bobs. She also loves to work with curly hair, as well as doing creative cuts and undercuts.

Hannah is accepting new clients! Call our Geneva St location today and book yourself an appointment with this super talented member of our Storm Team.

Healthy Diet = Healthy Hair

With summer on its way a lot of us a working on getting our bodies beach ready. What we eat affects not only our body and our health, but our hair too. Diet can impact your hair’s ability to grow, how shiny it is, whether it has enough moisture, and breakage levels. Along with regular trims, conditioning or Olaplex treatments, and your favourite Aveda products, here are some foods you can introduce into your diet that will not only help you get healthy, but to keep your tresses looking awesome as well!

-          Omega 3s – your body doesn’t make this particular kind of fatty acid, so it is important for you to ingest them. Omega 3s will help keep your hair shiny and strong, and can be found in salmon, sardines, or mackerel. Not a fish person? Try a supplement from your local health food store.

-          Vitamin B5 and protein – these will help increase the blood flow to your scalp, which encourages hair growth. Greek or Icelandic yogurt is a great way to get lots of both!

-          Folate – this will help keep your hair moisturized and soft. The best places to find folate is in dark leafy greens like spinach, kale, or swiss chard.

-          Vitamin C – this will help to prevent breakage in your hair. Aside from the usual suspects like oranges and grapefruits, guava fruit is a great source of vitamin C – just one cup has 377mg!

-          Iron – iron deficiency can result in a number of health problems, including hair loss. Get iron through fortified cereals, grains, soybeans, or lentils. Beef, shellfish, and leafy greens like spinach or kale can also help.

-          Protein – without enough protein your hair growth levels can plateau. Choose lean options for your protein intake like chicken, turkey, or tofu.

-          Beta Carotene – your body converts beta carotene into vitamin A, which encourages your scalp to create healthy levels of sebum to keep hair from getting too dry and keeps your hair shiny. When it comes to beta carotene think orange: sweet potatoes, carrots, pumpkin, and cantaloupe.

-          Circulation – increased blood flow means more oxygen and nutrients are being carried to your scalp and your hair follicles. Cinnamon is a great way to increase circulation. Sprinkle it on your toast, your oatmeal, or into your coffee.

-        Biotin – this B vitamin helps aid in hair growth and can be found in eggs, which also provide iron and protein!

-       Zinc – a diet low in zinc can lead to hair loss, not just on your head, but your eyebrows and eyelashes as well. The cells that build hair rely on zinc to work. Find zinc in oysters, beef, fortified cereals, crab, or lobster.

A healthy body means healthy, shiny and beautiful hair! As always, you should consult with your doctor if you have any questions about diet and nutrition. Consider this your starter guide!

New Product Alert - Cooling Oil Balance Concentrate

Blue Oil Balancing Concentrate, which has been refreshed and is now called Cooling Oil Balancing Concentrate, helps awaken the mind and body, provides cooling refreshment to the skin and senses, and also relieves tension with massage. This guest favorite is now 100% naturally derived and an even icier shade of blue,” says Shelley Bawiec, Director of Skin Care Education at Aveda. “We decided to reintroduce this refreshing oil in spring, just in time for warmer weather,” she adds.

Although Cooling Oil looks a little different than Blue Oil, the aroma hasn’t changed, and the key ingredients of peppermint, blue chamomile and menthol are the same. But now it’s now available in two sizes so you can use the larger size at home, and the smaller size with the added metal rollerball, which helps enhance the cooling effect, when on the go.

If you’ve never tried Cooling Oil Balancing Concentrate consider heading to an Aveda Experience Center or Salon for a Stress-Relieving Ritual during which an Aveda Advisor will apply the oil to the back of your neck – you’ll love the instant cooling sensation on a hot day. You might even consider dropping by after a hot yoga session or intense workout.

Here are 7 ways you can use the oil at home:

1. Massage the oil into your temples using clockwise circular motions.
2. Massage the pressure points on either side of the base of the skull (known in Chinese Medicine as Heavenly Pillar and Heaven’s Gate) with the roller ball applicator, using circular motions. Finish by rubbing the oil into the back of your neck, massaging longer wherever you feel tension.
3. The shoulders are another typically tense area. They’re no match for our Cooling Balancing Oil Concentrate. Apply it to the upper shoulders whenever you feel them creeping up. This typically tense area is no match for our Cooling Oil.
4. Massage into the soles of your feet before bedtime. Then kneed your heels with your knuckles.
5. Keep a bottle in your bag to soothe your skin and your senses while in transit in a car or train.
6. Apply it to your wrists and breathe in the cooling and refreshing aroma, then pinch and massage the pressure point—traditionally known to relieve headaches—between your thumb and index finger.
7. Nervous flier? Throughout your voyage, apply the oil to your wrists and breathe in the aroma to a count of four—then slowly exhale to a count of six. Repeat. Repeat to help calm anxiety. 

THERE, DON'T YOU FEEL BETTER NOW?

cooling oil.jpg

New Product Alert! Introducing Aveda's Pramasana Scalp Care System

Beautiful hair starts at the scalp, and caring for the delicate skin on your scalp is the key to growing strong and healthy hair. Introducing Pramasana by Aveda – the most comprehensive scalp care system Aveda has ever launched. Pramasana is suitable for all hair types, and safe for those with colour treated hair or hair extensions. This incredible new system is ideal for those who find it a challenge to balance oil levels on their scalp, or those who struggle with dry or itchy scalp. The scalp concentrate is also a great option for those of you who stretch your no-wash days as long as you can, or who frequent the gym.

Pramasana features a fresh and clean aroma of grapefruit, neroli and cypress and is formulated with an exclusive blend of ingredients that helps to balance, strengthen, and protect the scalp, including:

  • Seaweed extract that helps balance and control sebum levels
  • Lactobacillus that helps preserve the scalp's protective barrier
  • Tamanu oil, and antioxidant which helps soothe the scalp and protect it from pollution and other free radicals

    One of the greatest things about the Pramasana scalp care system? Options. You can choose to have an intensive scalp service in the salon with each haircut, or you can take home the three-step system and add it to your daily hair styling routine for even greater benefit. The in-salon Pramasana treatment is a 30 minute treatment that will thoroughly cleanse and revitalise your scalp. It’s best used when added with an Aveda Botanical Hair Treatment ($45), or you can book the service on it’s own ($30).*

    At home, the Pramasana system is a three step ritual, outlined below:

    Step One – Exfoliating Scalp Brush

    The brush has flexible, looped nylon bristles that help to loosen impurities and buildup. The bristles are specially designed to help provide a cushion and allow for a gentle scalp massage without creating any tangles. Dry brushing is the key to the cleansing process because it increases microcirculation which leads to healthy hair growth. (Note that this brush is not intended for use as a styling tool, the bristles are designed for the specific use as a dry brush and scalp massager. Keep using your Aveda paddle brush to style!)

    Step Two – Scalp Purifying Cleanser

    This cleanser helps to cleanse and purify the scalp by removing pollutants and balancing sebum levels. Apply on wet or dry hair, massage well into your scalp, and follow with your favourite Aveda shampoo.

    Step Three – Protective Scalp Concentrate

    This concentrate penetrates the scalp surface to balance sebum levels, preserve the scalp’s natural barrier, protect from environmental aggressions, and maintains the purity of the scalp at the root of the hair. To use: Towel dry freshly shampooed and conditioned hair, and part your hair from front to back, using the dropper to apply the concentrate along the part. Continue the same steps as you part your hair in five sections, or enough to cover your whole head, and massage in to your scalp. This is a leave-in treatment that will protect your scalp until your next wash, so from here you can continue with your favourite Aveda styling products and blow dry as normal.

    It’s no secret: the foundation for beautiful hair is a healthy scalp, and a healthy scalp is a clean scalp. Scalp care goes beyond simple cleansing; it involves balancing sebum levels, preserving the scalp’s natural protective barrier and helping protect it from pollution and other free radicals. Aveda’s newest product does all of these things and more! Can you tell why we’re so excited to have it on our shelves now? Ask your stylist or colourist about Pramasana during your next visit.

    *prices subject to change at any time without notice

     

    Aveda Artist of the Month - Cameron

    Coming straight out of Fort Erie, Ontario, Cameron grew up as a skateboarding wild child. Bringing that high energy and passion to his barbering, his clients often rave that they have had their first REAL haircut after sitting in his chair. Cameron specializes in fades, tapers, hard parts, designs, and beards. He also provides the best hot towel shave in the Niagara Region!

    He loves to share his knowledge of Aveda Men's products and styling information with his clients, sharing step-by-step instructions from blow-dry to finish.

    Cameron has five years of barbering experience under his belt and has completed numerous men's styling and barbering classes including with Vidal Sassoon, Reuzel Barbering 101, Barbering with Pope!, KreatePro with Julius Caesar and Thaddeus, Venus Barbering with Matty Conrad, and many more.

    Guys - if you haven't had a chance to book with Cameron yet, you need to call us today at 905.685.0797!!

     

    Cut This Sh#t OUT! A Fundraiser for Cali

    We recently learned that our co-worker and friend, the AMAZING Cali, has been diagnosed with a brain tumor. After nearly a year of grappling with symptoms ranging from dizziness to nausea to hearing problems, Cali finally received a diagnosis of an acoustic neuroma/vestibular shwanoma earlier this year and is scheduled to undergo surgery in June. Despite the challenges she is currently facing and the long recovery ahead, Cali has been her usual brave and positive self while continuing provide her clients with outstanding service and haircuts! It’s impossible to overstate how important she is to us and to our team, and we are committed to giving her as much support as we can.

    On Saturday, the 3rd of June we will be helping to raise funds for Cali to help her manage her recovery. You can expect prizes, drinks, food, and fun with all of your favourite Storm people!  We can’t wait to see you at the St. Katharine Greek Orthodox Church at 585 Niagara St. in St. Catharines. Tickets are $10 and can be purchased in cash at either Storm location.

    Can’t make it on the 3rd? We’d love it if you would consider offering a donation in any denomination when you’re next at the salon. We are also gratefully accepting prize donations from Niagara businesses that will be auctioned off at the event. Please call or email us if you’d like to donate.

    At Storm, we don’t consider ourselves coworkers, we’re family. Please join our family in helping our beloved sister take on this fight.

    If you are unable to make it out to the fundraiser please consider donating through our GoFundMe Page: https://www.gofundme.com/3s6hwaw

    You can learn more about Cali’s condition here: https://en.wikipedia.org/wiki/Vestibular_schwannoma

    Cali has also created a blog about her journey, feel free to follow her honest and open story here: https://medium.com/@calibevelander/the-marshmallow-in-my-brain-2ad924302605

    Introducing - Aveda's Shampure Dry Conditioner

    Introducing our newest Aveda product – the Shampure Dry Conditioner! This is the perfect product to use on your between-wash days, when your hair is craving the softness of a fresh wash. The dry conditioner instantly conditions, detangles, and softens your hair with the help of jojoba and sunflower oils which act as natural conditioning agents. The dry conditioner also features one of our favourite Aveda scents – Shampure – featuring 25 pure plant and flower essences including organic lavender, petitgrain, and ylang ylang to help revive not just your hair but your senses as well!

    The dry shampoo also acts as a heat protectant, helping to keep your hair safe against the damage your favourite heat styling tools can cause. It is suitable for all hair types and will not create any unnecessary build up. Since arriving on our shelves our clients and stylists have been raving about their love for it! Be sure to ask us about it on your next visit.

    To use: shake well and spray on hair, focusing on your mids to ends. Work through your hair with your fingers and then finish with your favourite styling tool or styling product. Voila!

    Storm's Bingo Night for WaterAid Canada Raises $4200

    Overwhelmed, grateful, thankful, speechless, humbled – just a few adjectives that come to mind in describing the success of our Bingo Night in support of Aveda’s Earth Month initiatives and WaterAid Canada. On April 15th our amazing clients gathered at the Grantham Lion’s Club in St. Catharines to help us raise money for this incredibly worthy cause.  WaterAid Canada is a leading NGO that helps to provide clean water solutions, sanitation and hygiene education in Africa – with this year’s focus on the country of Madagascar, a country which sources several of the incredible ingredients that make Aveda products so spectacular. Lack of sanitation and clean drinking water is the leading cause of death for children under five, and women, in particular, suffer from the lack of readily available water as many of them walk up to 3 kilometres a day to obtain water for their families. Because of the time involved in undertaking this chore, women and girls are often unable to take advantage of the educational opportunities that are so crucial to breaking the cycle of poverty.

    It is for all of these reasons that we are so proud to help Aveda’s Earth Month fundraising initiatives, and we are so pleased to announce that we were able to raise $4200!! It takes just $25 to provide clean water to one person for life in Madagascar, so because of your help we have given 168 people a chance to break out of poverty and enjoy a happy and healthy life with their family. This night was so successful that we are planning on making it an annual event!

    We would like to take this opportunity to thank Toni of our front line staff at Geneva St., and our Aveda representative Danielle, for undertaking the bulk of the organizing for this fabulous evening. We would also like to thank our amazing sponsors:

    Muay Thai Niagara
    Citrus Btq
    SweetLegs Grimsby
    Eastgate Ford
    Karen Olm - Norwex Independent Sales Consultant
    Digital Graphics
    Dr. Peter McDermott
    Oban Inn, Spa and Restaurant
    DoubleTree Fallsview Resort & Spa by Hilton - Niagara Falls
    Dynamic Entertainment DJ
    T & J Automotive
    Icon Fitness
    The Boutique Fashions
    Grantham Lions Club
    The Wine Shop - Freda Tebbutt
    Collega
    LPJ Contractors

    Finally – THANK YOU to all who participated and helped to make this night so incredible. We simply don’t have the words to express our gratitude. A cornerstone of the Storm philosophy is to give back, and we can’t do that without out you. THANK YOU. THANK YOU. THANK YOU.

    Introducing - Aveda Men's Grey Blending

    We are happy to announce the newest Aveda men’s product, the Men’s Grey Blending! We love this product because it allows you to make a subtle change to you greys, without the drastic look that comes with most other hair colouring. The grey blending works with both your natural colour, and your greys, leaving you with hair that looks like you’ve just turned the clock back a little bit. The process is quick, the result is restrained, and the outcome is “less grey, more you.”

    The Grey Blending colour is a 5 minute service, and is easily added on to your haircut appointment without the need to make your appointment time significantly longer. The colour will last roughly four weeks – generally the schedule most men are on for their regular haircuts.

    Grey Blending features a bold, spicy and herbal aroma featuring organic clove and lavender essential oils. Sunflower, castor, and jojoba oils help condition the hair, leaving your hair soft and healthy after your colour service. As always, Aveda products are also formulated with environmental protection in mind – the tubes are made from 100% post-consumer recycled material and the cartons are made from 100% recycled fiber.

    We are so excited to start working with this incredible product on you! Ask your stylist or colourist about the Men’s Grey Blending on your next visit!

    Our most comprehensive men's grooming product has arrived. Aveda Men Pure-Formance Thickening Paste is here!

    We are pleased to introduce Aveda’s most comprehensive men’s styling product to date – the Pure-Formance Thickening Paste.  This paste provides a styling solution that is 93% plant derived and which ALSO instantly thickens the hair. The Thickening Paste harnesses the power of the amla plant – a hard, round fruit that is native to India. The flesh of the amla plant has been used in ancient Ayurvedic tradition for centuries to create healthier, thicker hair.

    Our male clients have consistently expressed a desire for a product that has the same fantastic grooming properties of the Pure-Formance men’s line, along with the need to address concerns about thin or thinning hair. The Thickening Paste is it! This lightweight paste is very easy to use, simply emulsify a small amount of the paste between your palms and then work through damp or dry hair from roots to ends. The power of the amla plant will coat each strand to create thickness, while natural castor wax and rice bran wax will provide your hair with both versatility and structure as you style. You will also benefit from the aromas of certified organic spearmint, lavender, and vetiver.

    Since arriving on our shelves the Thickening Paste has been one of our best sellers. Come in and try it today!